Cooperstown, NJ
Be the Ball makes debut at Baseball Hall of Fame

Be the Ball baseball character and globally recognized trademarked phrase "Be the Ball" now appear on T-Shirts sold at the Baseball Hall of Fame in Cooperstown. Matt Frandsen, VP of San Segal states "Be the Ball and its baseball characters are creating interest in the marketplace, not only is BTB in Cooperstown it now is appearing in major league sport stadiums such as Coors Stadium and Wrigley Field." "The brand is definitely moving forward."