A message from the president.
For more than a year, we test marketed our BTB Sport Optic line at professional events, trade shows and retail establishments gaining valuable insight and feedback from the marketplace.
The market message was clear and consistent. Due to the economic times and the increasing education of the consumer, high priced sunglasses were not selling.
Sales from glasses retailing between $75.00 to $ 200.00 plummeted and inventory levels of the perceived "High Quality" industry leaders steadily rose in the retail sector.
Understanding this trend, our mission was to introduce a line of sport optics that provided the following:
1. Superior Optic Quality
2. Complete UVA & UVB Protection
3. Frame Construction Materials of the Highest Quality and Durability
4. Complimentary Styles and "Formed Fit" for Comfort
5. Diverse Usage Applications for the Consumer
6. Aggressive and Affordable Price Point
Our goal was accomplished.
We are extremely excited and proud to present the BTB Sport Optic line of quality eyewear.
By reviewing the information on this site, I am confident that you will agree that our BTB Sport Optics are the finest sun glasses in the world at a price point that is unparalleled in the industry!
I am always open to your comments and feedback so please feel free to share your thoughts and ideas about our glasses.
Sincerely,
M. Stephen Brown
President
Be the Ball Sport Optics
sbrown@betheballinc.com
